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LUXE Wakeboards / DAAP Capstone
Design a pro-level line of wakeboards and surrounding lifestyle brand specifically created for female riders from the age of 12-29 years old from first-time beginner to expert riding level.
Femme Fatale
As a brand, luxe is loosely based around the idea of a femme fatale who is defined as a mysterious, dangerous, seductive woman whose charms entrap her lovers of absolute, irresistible desire. This often leads to dangerous, compromising deadly situations.
LUXE Technology
The luxe line is specifically engineer to better equip female riders. The boards have a specific shape that is more friendly to female riders and are overall much thinner and lighter than many boards on the market today. Leveraging key technology for a truly women’s specific board.
Process
Process pictures included the final models including the vacuum press and layups. 01. CAD 3D Modeling, board technology ideation and design 02. CNC mill details, channels, fins, etc., 03. Vacuum press CNC milled top and bottom over ‘rocker’ jig for shape 04. Hardware and metric inserts for bindings 05. Vinyl graphics
LUXE Graphics
It was really important that all the graphics were women specific as well. After a large amount of market research and interviews, I posted a variety of graphics on Facebook and chose the styles with the high popularity chosen directly from the target market.
Designed from top to bottom just especially for you - redefining what ‘women’s specific means from the ground up. No questions asked or excuses given. Just honest to goodness boards from the inside out. Available sizes: 134, 136 & 137cm
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